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5 Top Ways To Ensure Maximum Visibility in Google(SERPs)

by | Jan 24, 2021 | Around the Block | 0 comments

Gaining one of the leading positions in Google(SERPs) for your top keywords may seem like a difficult task. There are some simple measures that you can use to help Google to identify your business, index your web-site and recognize why you should be on the first page.

In this article, I’ll go over some crucial optimization techniques to guarantee Google notices your web-site (and your Google Business profile), which will help improve your chances of top SERPs.

Google My Business

1. Confirm your “Google My Business” listing.

Add your business or company with Google My Business can help your business’s website appear in relevant search queries that occur near the geographical location of your business.

Upon registering, Google will send out a postcard with a one-time pin – this is used to verify your business address with Google. The verification gives you a better chance of appearing in search results as Google will now identify your business as a real, local business.

Local confirmation will also dramatically increase your chances of appearing in Google Maps listings and in the local search results – which appear(most of the time) in a three-pack listing with the organic listings and below the paid ads.

Google My Business
Google Search Console

2. Register your website with Google Search Console.

Google Search Console, formally known as Webmaster Tools, is a service provided by Google which allows you to submit your web-site and sitemap for Google indexing.

You can also use Search Console tools for many other uses, such as:

  • See the average position for your keywords, which Google believes you should be ranking for
  • See the search queries which visitors are using to find your website
  • You can check on the backlinks to your website and make sure there aren’t any spammy or bad links
  • You can disavow any links that you don’t want to be linked to your site as they may be hurting your reputation.
  • Review that that Google is not experiencing any crawl or other errors on your web-site
  • The primary advantage of the Search Console is that you are telling Google that your website lives
Schema Markup

4. Use the Schema Markup code on your website.

Schema markup is a (semantic vocabulary) that you use on your website to help Google return more information to users in search results. Allowing your listing to stand out prominently against those who haven’t implemented any schema markup on their website.

Schema mark-up is a huge improvement for users wanting information. Google and other search engines mainly exist for users to obtain the information they need. This is exactly what schema markup is for.

Schema Markup makes your website rank better for all different kinds of content schema types, including:

  • Products
  • Businesses
  • Dining
  • Reviews
  • Articles
  • Events

There are dozens and dozens of schema markup types, and if you have any data on your website, there is a reasonably good chance that it’s going to correlate with some schema.

It is recommended all local businesses include the Local Business schema so they can provide Google with the type of information about their business.

It should go without saying that e-commerce businesses should use Product schema on their category and product pages.

Google My Business

5. Your web-site should provide quality, informative and useful content.

Providing quality relevant content and related keywords for ranking in search results will benefit your website and bottom line. The more relevant your content is, the more likely the visitor will stay on your web-site and hopefully come back again and possibly become a customer.

When visitors come to your web-site spend time reading and exploring your content, Google will take their on-page actions and produce positive user metrics, thus benefiting your rankings.

High-quality content is not only good for your SERPS, but it’s also excellent for the user experience on a website and the brand’s image.
Make it simple for search engines and users to engage with your site and understand what your content is about.

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Robert Lane

Robert Lane

I have a true passion for designing WordPress websites.  Over two decades of experience in planning, developing and implementing state of the art web-based solutions for businesses.