What is Inbound Marketing?
Inbound marketing is a methodology focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like social media, search engines, and blogs.
Velocity’s inbound marketing focuses on quality content and social media posts that will drive potential clients towards your products and services. By aligning the content and social media posts you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert and close.
Inbound marketing can help you truly understand new shifts in buyer behavior, and offers fresh insight into how and why it came about.
Inbound MethodologyThe best way to turn strangers into customers and promoters
There are four inbound marketing funnels that are vital to your success.
The first part of the inbound marketing methodology is to Attract. The inbound marketing methodology puts your brand in front of prospects when they are looking for what you have to offer.
The potential customer is provided with the right content, at the right place, and at the right time through social media marketing and search engine optimization.
Some essential tools to attract the right users are:
- Search Engine Optimization
- Inbound Content
- Social Media Marketings
Our work really begins when we strive to convert them from visitors to leads. Here is where we start to see the rewards of our content and social marketing efforts.
Now that we have attracted strangers to become visitors, we now need to convert them into leads by collecting their contact information on your website so they can be introduced into our marketing and sales funnel.
Some essential tools to convert visitors are:
- Premium Content Offers (Ebooks, Whitepapers, Checklists, etc.)
- Landing Pages
- Smart Forms
The closing stage is where our leads become customers. During this marketing stage, we use specific marketing tools like marketing automation, lead cultivating, and social media reporting are used to ensure that the correct leads are closed at the most opportune time.
The Closing stage is absolutely critical as this step means revenue! Having a rock solid strategy and understanding can make or break you at this point. Partnering with Velocity can ensure your success!
Some essential tools to close leads are:
- Marketing Automation & Workflows
- Effective Email Marketing
- List Segmentation
- Sales Alignment
The goal of delighting your new customers is to provide a valuable product or service and turn them into promoters of your business.
After closing, your new customers still need to be engaged through dynamic content, social media, and trigger marketing. By continuing to delight, you will be able to upsell and grow your current customer base into happy promoters of your business and products or services they enjoy.
Some essential tools to delight leads are:
- Dynamic/Smart Website Content
- Trigger Marketing
- Social Media Monitoring
From Attract to Delight our Inbound Marketing engages the customer during every stage by attracting the right visitors in search of your products or services and converting them into qualified leads, closing more sales, and delighting your customers.