No Guessing, Just the Facts.
On Target Social & Search Marketing
What is Inbound Marketing?
Inbound marketing is a methodology focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like social media, search engines, and blogs.
Velocity’s inbound marketing focuses on quality content and social media posts that will drive potential clients towards your products and services. By aligning the content and social media posts you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert and close.
Inbound marketing can help you truly understand new shifts in buyer behavior, and offers fresh insight into how and why it came about.
The best way to turn strangers into customers and promoters
The first part of the inbound marketing methodology is to Attract. The inbound marketing methodology puts your brand in front of prospects when they are looking for what you have to offer.
Some essential tools to attract the right users are:
- Search Engine Optimization
- Inbound Content
- Social Media Marketings
Now that we have attracted strangers to become visitors, we now need to convert them into leads by collecting their contact information on your website so they can be introduced into our marketing and sales funnel.
Some essential tools to convert visitors are:
- Premium Content Offers (Ebooks, Whitepapers, Checklists, etc.)
- Landing Pages
- Smart Forms
The Closing stage is absolutely critical as this step means revenue! Having a rock solid strategy and understanding can make or break you at this point. Partnering with Velocity can ensure your success!
Some essential tools to close leads are:
- Marketing Automation & Workflows
- Effective Email Marketing
- List Segmentation
- Sales Alignment
After closing, your new customers still need to be engaged through dynamic content, social media, and trigger marketing. By continuing to delight, you will be able to up sell and grow your current customer base into happy promoters of your business and products or services they enjoy.
Some essential tools to delight leads are:
- Dynamic/Smart Website Content
- Trigger Marketing
- Social Media Monitoring
On Target Social & Search Marketing!
- SEO services developed & built for WordPress
- Competition is fierce, get a professional to help!
- Scalable, High-Quality Link Building!
- Top-notch Search Engine Optimization!